Asia to Australia Marketing Network (A to A) is a strategic business development consultancy specialising in building a stronger future for Asian businesses and their brands in Australia. With over 40 years experience building brands our work takes us into a broad range of industries in Australia – fast moving packaged goods, industrial and service. New entrants to a market don’t become leaders overnight. A to A can guide your brand from challenging the established brands through to taking a leading position in this high return, stable marketplace. It provides a flexible range of services: market and product reviews, competitive and channel reviews, product development support, designs marketing and advertising plans and, or represents you in retailer presentation, as required. A team of two highly experienced marketing professionals ex major Australian retail and manufacturing businesses, is based in Australia but able to travel to your country for meetings. Asia to Australia Marketing Network (A to A) is a strategic business development consultancy specialising in building a stronger future for Asian businesses and their brands in Australia. With over 40 years experience building brands our work takes us into a broad range of industries in Australia – fast moving packaged goods, industrial and service. New entrants to a market don’t become leaders overnight. A to A can guide your brand from challenging the established brands through to taking a leading position in this high return, stable marketplace. It provides a flexible range of services: market and product reviews, competitive and channel reviews, product development support, designs marketing and advertising plans and, or represents you in retailer presentation, as required. A team of two highly experienced marketing professionals ex major Australian retail and manufacturing businesses, is based in Australia but able to travel to your country for meetings.
Specifications:
- Market Review and Evaluation
- Includes a general overview of all elements such as market size, growth rate, share breakdown, leading brands features and benefits summary, pricing structure, packaging, advertising, distribution channels and retailer and consumer trends and issues
- Product Evaluation
- An indepth review of the client's existing brand/product to identify suitability and direction of changes or areas of opportunity to assist in a successful launch in the market.
- Competitive Review
- An exploration of the competitive landscape including a review of the differentiation between competitors, relative strengths and weakness of competitors, the market gaps and why and other elements, supported by a competitor matrix tool for easy reference
- Channel Review
- A detailed review of the size and growth of each distribution channel in which the product competes, including such elements as distribution strategies, cost controls, requirements of retailers, levels of service, financial credit or investment required.
- Advertising & Promotion Strategy
- Services include components such as development of brand strategy, followed by communications and advertising strategy in the form of written plans and briefs; management of the appointment process for Advertising and Promotions agencies and Media planning and buying services; briefing, monitoring and reporting on the delivery of these services.
- Minimum Order: Negotiable