Punjab Tractors Ltd
SWARAJ ENTERPRISES http://www.swarajenterprise.com

Key Sponsors: Actis, UK, an emerging market specialist owning and investing in multiple enterprises worldwide is the largest shareholder. Actis has access to resources of roughly $3billion. Dabur Group, a leading FMCG Company in India, with a market cap of USD2.2bln also holds a stake and collaborates with Actis.

Group size: USD 400 million in revenues, quoted companies and profitable
Employees: 4000

Punjab Tractors: Flagship Company manufacturing tractors (25-100HP), harvester combines, and agri-implements. Have manufactured and sold over 600,000 tractors over the past 30years. In-house technology, fuel efficient diesel engines - market credibility that of a reliable tractor requiring least maintenance, and low cost of ownership. Sells more than its rivals in India which are John Deere, Case New Holland, AGCO, SAME. Reputed SWARAJ brand owned by the Company; products sold through 475 exclusive dealers stocking only SWARAJ products. In-house competence in producing engines and transmission systems. Has historically been the best financially managed Company in the tractor industry in India. Successfully exporting to Africa, Asia and North America. Future plans include setting up manufacturing plants in RSA and in China.

Swaraj Mazda: Set up to produce light commercial vehicles (trucks and buses) with initial technology support from Mazda, Japan. Company now technologically self-sufficient and producing a range of passenger and freight vehicles, including specialized vehicles such as ambulances, school buses, dumpers, fire engines, etc in the 4-12ton segment. Intends manufacturing heavier vehicles, esp. in the passenger segment with the first product launch now slated for early 2007. Like its parent this Company also is reputed for its fuel efficient engines, and low cost of ownership for freight and passenger vehicles. Products are available in CNG and LPG variants as well. Successfully exporting to Asia and Africa and would soon be appointing dealers in additional overseas markets.

Swaraj Automotives: Produces seating systems for the Group. Now finalized new product launch in the 0.5-2 ton freight and passenger vehicle segment, in both 3-wheeler and four wheeler formats. Products being launched have received awards in the best design category, and are also much more economical for freight operators.

Swaraj Engines: Manufactures diesel engines for tractors and commercial vehicles. Financially well managed and technologically competent team. Manufacturing capabilities cover 25-110HP range. Getting ready to launch engines for generators and agri-equipments. Gears and transmissions systems are manufactured in Punjab Tractors, and combined with the capabilities of Swaraj Engines, the Group is capable of meeting the entire power-train requirement for farm and off-highway vehicles.

Priorities in overseas markets: Manufacturing and sales cooperation. Looking for dealers/ distributors connected with the agriculture and construction markets. Spare parts and all technical support will be provided by Swaraj Enterprises.

Company Profile

  • Factory Location
    Ph IV, Ind. Area, Mohali
  • Established in
    1974
  • Annual Sales:
    US$ 400 million
  • No. of Employee
    4000+
  • Business types
    • OEM Manufacturer
    • Exporter/Agent
  • Markets
      North America / South America / Caribbean / East Asia / Southeast Asia / Mid-East / Africa / Australia / New Zealand